2. TYPES OF INFORMATION COLLECTED
In order for you to access certain services and to purchase items and products that we offer via the Site, we may require you to provide us with certain information that personally identifies you ("Personal Information"). Personal Information includes:
Contact Information: We collect basic contact information such as your first name, last name, mailing address, email address, date of birth, number contact.
Financial Account Information: Information that you provide in connection with your purchase or your payment of the Service, including credit card number, credit card expiration date, credit card company, paypal email, and amazon payment email. All Financial Data you may supply shall be collected and processed by third party business partners for the performance of core services, including, but not limited to, payments processing of orders via the Site.
Use of Service Data: Data collected while you are using our service such as search history, browse history, download history, favorites, votes, follows, purchase history, cart data, and check out data.
User Account Information: Information that identifies you to the Service, such as your user name, store name, email address, password, and IP address. For example, we use this information to authenticate you when you log in to the Service, and use the IP address to help maintain your web session security while using the Service.
Public User Content: Information and personal data that you choose to submit while using our Service such as images, photos, comments, and other content, information and materials.
User Feedback: If you contact us to provide feedback, register a complaint, or ask a question, we will record any Personal Information and other content that you provide in your communication so that we can effectively respond to your communication. Any such contact with DBH should be made pursuant to Section 9, below.
Traffic Data: Information automatically tracked and collected by the Service about how you use our Service, such as (i) IP addresses; (ii) domain servers; (iii) device and browser type accessing the Site; (iv) operating system; (v) types of web browsers used to access the Site; (vi) the pages or features of our Website or Service to which you browsed; (vii) time spent on those pages or features; (viii) the frequency with which the Service is used; (ix) search terms used and (x) links on the Service that you clicked on or used (collectively "Traffic Data").
Site Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We also collect usage and performance information that is not Personal Data or that we aggregate or de-identify so that it no longer personally identifies an individual. We also associate some data that is not Personal Data with Personal Data.
If you communicate with us via e-mail, or otherwise complete online forms, surveys, or product reviews, any information provided in such communication may be collected as Personal Information. We use commercially reasonable efforts to ensure that the collection of Personal Information is limited to that which is necessary to fulfill the purposes identified in Section 3, below. We will not use your information in a manner different than the purpose for which it is collected, without obtaining your consent prior to such use. We collect Personal Data when you (i) Create an account (a "User Account"); (ii) Sign up for a store (a "Store Owner Account"); (iii) Log into the Service; (iv) Interact with the Service; (v) Upload or generate User Content; (vi) Communicate with us; (vii) Respond to a communication or interaction from us; (viii) Add items to your car